CONSUMER SERVICES (B TO C)

Automotive leader, Groupe Beaucage, adopts CentrixOne, a fully customizable CRM certified by automotive manufacturers.

Groupe Beaucage, a leader in the Quebec automotive industry, employs over 600 people in 23 dealerships in the Eastern Townships. Its visionary founder and team base their success on teamwork, best-practice knowledge sharing, and innovative initiatives.

Challenges to overcome

A pioneer in its field, Groupe Beaucage found itself impeded by the use of large commercial CRM platforms designed for the automotive industry.

Business Development and Marketing Directors Pascal Brousseau and Dominique Émond wanted to establish a partnership to implement a robust CRM tool, hyper-targeted to their needs.

Challenges of using CRM platforms in the automotive industry :

  • The functionalities of the industry’s standard CRM platforms did not allow Groupe Beaucage to innovate.
  • The team felt that they were “just another number” with its major suppliers and wanted to establish partner relationships to remain agile.
  • The price-per-establishment model of the other CRM solutions was prohibitive for the Group, which consists of 23 dealerships.

CentrixOne is constantly striving to improve its product for the right reasons: to generate success for its customers. You can see it in all our interactions: we feel like a team.

Key Achievements

Groupe Beaucage considers CentrixOne a partner thanks to its simplicity, flexibility and speed of execution.

  • A solution developed in collaboration, with openness and trust, that responds precisely and uniquely to the concrete needs of dealers.
  • Principle of continuous improvement: CentrixOne involves Groupe Beaucage in its development and has obtained all the certifications required by automobile manufacturers.

Groupe Beaucage easily obtains all the precise information it needs to track its marketing campaigns.

  • Added business intelligence and tracking elements to track its 250,000 monthly website visits.
  • Measurements and reports let you know exactly which campaigns (web, radio, calls) are converting into sales (3,000 to 5,000 leads per month), and track their progress so you can optimize your campaigns and processes.

Thanks to CentrixOne, all customer requests are received and processed super-fast, giving Groupe Beaucage a decisive competitive edge in its sector.

A vision for the future

The pandemic has turned the automotive sales industry on its head. As a pioneer, Groupe Beaucage was already well positioned to capitalize on digital interactions and transactions with leads and customers. Taking advantage of its lead in a revolutionary sector, the company is already preparing for the industry’s next transformation.

Groupe Beaucage adopte CentrixOne
Dominique Émond
Director, Adversiting & Marketing
Groupe Beaucage adopte CentrixOne
Pacal Brousseau
Director, Business Development

How can Centrix One CRM help you improve customer care?

Choose Centrix One CRM to ensure high-quality customer care and automate certain tasks, so you can focus your efforts in the right place.

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